17 supplements in one scoop. Less than a coffee a day.

Free tracked delivery across Ireland. Ships same day from Kilkenny.

Woman in white hoodie drinking from a glass with Second Self protein powder package in foreground

Better recovery, sharper focus and a flavour you won't get tired of.

Second Self combines organic whey isolate, creatine, and 17 functional ingredients into one scoop that works as hard as you do. Sharper focus. Better recovery. A flavour you will actually look forward to.

Make The Switch

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No risk, 30 day money back guarantee, with 0% of customers asking for their money back.

Your Scoop Should Do More

Most protein powders give you protein. Second Self gives you everything your body needs to perform, recover, and protect itself. Seventeen actives. Each one in here for a specific reason.

Save €300+ Every Month

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Actually Tastes Like Dessert

Eton Mess.

Strawberries. Cream. A hint of meringue. Not artificial. Not "vanilla". An actual flavour you would choose off a menu.

No chalky aftertaste. No fake sweetness. Just something you will genuinely want every day. That was the whole point.

Feel Better Perform Better One Scoop

Second Self combines everything you have been buying separately. Organic whey isolate, creatine, functional mushrooms, and adaptogens. 17 ingredients. One scoop. No clumps, no sucralose, no aftertaste. Just something you will genuinely want every morning.

Get Started

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€79,00

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Smiling woman stirring a pink protein shake next to a second self product and water carafe
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"Recovery feels noticeably better. I’m less wrecked the day after heavy sessions"

Emily D

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Verified Purchase

The protein pioneering

a new era of

Daily Wellbeing

For people who want to run their day, not survive it. Calm energy + daily repair in a single scoop.

Start Your New Ritual

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Verified early adopters*

"The only protein that doesn’t bloat me. Light, smooth, and I actually feel better after taking it"

Megan R., 02/01/26

"Doesn’t taste like protein at all. Its more like a proper dessert"

Seb T., 03/01/2026

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4.8/5 Verified reviews*

We could talk about it all day. But this is better

Ritual

I feel so good

Ally

Convenience

Easy & convenient

Hannah

Flavour

Love the taste

Ally

About Second Self

I have always had a passion for food. As a teenager I was selected for work experience at Lough Erne Hotel. The intricacy of service. The care in every detail. It stayed with me. Years later, sitting in Dunmore East eating a perfect strawberry and cream pastry, it brought me to Paris instantly. Why does protein never taste like this? Why does something good for you have to taste like it isn't? This category isn't built for people who actually care about what they consume. So we built something that is.

I worked the classic 9–5, in finance. I cared about what I was putting into my body, but protein never worked for me. It always made me feel off, so I just avoided it. I wanted something simple, something clean, something that actually felt good to take every day. When we started working on this, it just made sense. Finally something I’d actually use.

The Clear Choice for

Daily Wellbeing

One clean scoop. Calm energy, gut comfort and recovery without the chalk, bloat, or compromise.

Start Your Wellbeing

Traditional Protein

Green

Powders

Supermarket

Supplements

One scoop

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Patisserie flavour

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Gut-friendly

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Energy + clarity

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Daily calm

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Cellular protection

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Longevity support

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No Artificial Sweeteners

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Verified 5-star reviews*

See what members are saying about AG1

Convenience

I feel so good

JOE R., 03/10/23

Foundational Nutrition

Easy & convenient

STEPHANIE C., 03/10/23

Energy

Love the taste

Alex G., 30/9/23

One scoop. Every morning. Built for how you perform every day.

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Science-Backed Quality

The Numbers Behind Your Scoop

The Numbers Behind Your Scoop:

Most supplements make vague promises. We give you measurable results.

10g protein for recovery <2% lactose for easy digestion 17 ingredients for focus, strength, and longevity 100% Irish-owned and science-backed

10g

Protein (per scoop)

17

Longevity Backed Ingredients

<2%

Lactose Content

100%

Irish-Owned Brand

127+ People Switched This Month.

Here's What They Said

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"The only protein I’ve stuck with daily. Love it 💪"

Trish. H

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"Honestly shocked by how good it tastes. It feels closer to dessert than protein"

Cathal. B

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" I was sceptical. Every protein brand makes the same claims. This one actually delivers on taste and I notice the difference in recovery

Rachel. C

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"Recovery feels noticeably better. I’m less wrecked the day after heavy sessions"

Emily. D

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"I honestly expected to hate it. Mixed it with water and it was delicious. No chalk, no weird aftertaste. Love it"

Lauren. MC

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"So tasty. I have been taking it in the morning with my coffee and I feel so focused. You need to bring out more flavours 🥲"

Eabha. O

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"I have no shaker so I emailed to say maybe it's a good idea to include one. The next day I had a parcel. They posted me a really nice blender. Thank you I am so happy with it"

Diya. K

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"Ordered to the wrong address. I reached out and the customer support was super helpful"

Spencer. D

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"My god that stuff is tasty. Wife loves it as well."

Spencer. D

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"I love supporting Irish when I can. So glad I did. It tastes fab ✨ Keep up the good work"

Nicole. B

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"Was really happy with way the delivery. It came next day"

Shaun. F

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"Dangerously good. I mixed a scoop into pancake batter and wow… it tastes like brunch in a fancy hotel. This is not normal for protein but I’m here for it"

Katie. M

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"Delivery was super fast. Tastes nice"

Tara. G

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"Mine didn't come for 4 days. I reached out and they were really helpful"

James. H

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"Saw this on TikTok and said I would try it. Really glad I did"

Carolyn. H

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"I can see why people like it but I personally found it a bit less sweet than I’d prefer. Not bad at all, just not for me

Maura. T

Get Started

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Thinking it through? Smart. Here are the answers you’re looking for.

For many people, yes.

With 17+ longevity-focused actives, you get protein, recovery support, gut harmony, brain-support nutrients, and daily vitality in one clean ritual.

Consistency is key. Like anything you put into your body, it takes time. We recommend using Second Self daily for at least 30 days to feel the full effect. Give your body time to adjust, and you’ll be amazed at how good you feel!

Creamy, smooth, and properly balanced. Sweet, but not too sweet. It actually tastes like the dessert.

It brings together your daily protein, creatine, vitamins, minerals, and functional ingredients in one simple scoop.

One scoop. Shake it with water or milk, or stir it into yoghurt, overnight oats, or even an iced matcha. Done in seconds.

We’re based in Kilkenny, Ireland. Our products are made in Europe, and we ship orders ourselves within hours for fast delivery.

Not at all. It’s for anyone who wants to feel better and keep things simple.

We offer fast delivery across Ireland. Most orders arrive within 1-2 days.

One 15g scoop per day. On longer days or heavier training, we recommend two.

One 15g scoop daily. On longer days or heavier training, you can take two.

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